"Experiential"

Experiential
Experiential marketing or advertising is the concept that uses elements of emotions, thought and logic to connect with the consumer. The main purpose of Experiential advertising is to try and connect with the consumer in such a way that they will respond to a product offering based on an emotional and rational level. In order for Experiential marketing to be successful you have to try to engage as many senses as possible that will help the consumer conjure up daydreams of and reminders of sensations that are enjoyable to the consumer.