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Wrong Way People Write Ads (and why they don`t work)
By Daniel Wadleigh


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There is an old saving "they can call me anything as long as they spell my name right" This form of publicity, even if it has a negative slant, is appreciated by some people who want to be recognized or significant (this is sometimes why little kids act naughty). Like the Bible says "it`s vanity, nothing but vanity."

I consulted with a contractor who had been running an ad, @ $400 a week, in the local City Business Journal. He had also moved his business to a major traffic location, at much expense. When I sat down with them to analyze their promotional efforts, I recommended some changes in their ad. They needed to generate some attention to their ad in order for people to bother to read what sizzling benefits were available to those who choose to switch and become their customers. It was recommended to put a heavy hitting "grabber" at the top of the ad. This met with a "oh, no, we have got to have our name at the top in bold type, we have to get name recognition."

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When asked how many responses they were getting from the ad, the answer was "none!" My response was, "it doesn`t bring in business for your name to be known, it brings in business if there is a good enough reason for people to switch to you from the other guys, a lateral move is not something people like to do, it has to have some form of benefit for them and it better make enough of a difference for them to risk using a new company.

I then asked how much business they were getting from the expensive, high-profile locattion, guess what, the answer was the same, "nothing." This was an industry where people just call, they don`t bother to come by for service to their home. A carry-in business would have fared better by the expensive location, but even the large volume of auto traffic did not result in trade. Your name, unless it`s identified with some impressive "value", means nothing to the prospective customer. What means something to him is what`s in it for him, nothing else!

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Corporate Tie Design - Corporate Tie Design
...iform. Suit and tie. Black shoes, polished. It is a very common sight in almost every city in the uk. If not the world. corporate tie design is an idea that can up the uniform scale even further. Of you people who are managers how many can of you can actually say you have looked into this kind of service? I`d bet money on not too many. But this is a terrible thing because corporate tie design is a cost effective solution at getting some professionalism in your work place. Click or call today for a our new range of corporate tie design ideas. ...
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Coordinate Measuring Machine - Coordinate Measuring Machine
...A Coordinate measuring machine is an appliance that is used for dimensional measurement, angularity or orientational measurement, depth mapping, shaft measurement, and digitizing or imaging. A Coordinate measuring machine is basically mechanical equipment designed to control a measuring probe. This enables a user to determine the coordinates of points on the surface of a workplace....
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Case Taper - Case Taper
... often find that it has been sealed to an exceptional standard. In your mind you might envisage some poor guy in a warehouse having to seal each and every box by hand. Armed with adhesive tape it would take him ages to ensure that large cartons were sealed securely. However, in reality it is more conceivable to think that a case taper will be used. Fully automatic machines can now be used that make the whole process a rather simple affair. They are capable of sealing boxes of all sizes and are rather clever as they`ll adjust to cater for a variety of heights and widths. Made from a hardy construction the case taper is capable of sealing boxes in a smooth and accurate manner with top and bottom sealing properties. Operators will find them extremely easy to use and they can seal a number of cartons per hour. Have a products delivered to your h...
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Companies For Sale - Companies For Sale
...s. Brokers that specialise in dealing with businesses should be your first port of call if you are considering investing heavily in a venture in the future. Speak to the brokers and give them a list of your requirements and they can cross-check the information with the details that are found on their databases. The reason why they list so many companies for saleis because they are constantly networking with a host of business professionals. At any given time they`ll have venerable ventures that are for sale and they can ensure that you will only pay what the business is worth. The business brokers can help out in all aspects of the buying process and they`ll provide you with comprehensive support throughout the entire proceedings. Some of the acquisition services that they provide include business plans and fu...
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Column Casings - Column Casings
... other such wall protections are used in domestic and commercial properties to offer protection to boilers, pipes and other fittings. The column casingsare easily fitted and can be easily maintained. There many variations in colour and design so the casings and panels provide style and longevity at the same time. The column casingscan save the expenditure of expensive tiles and plastering. So it is cost effective too. The wide variety of wall protection and column casingsthat are available means that you will be able to find casings to fit your requirements. You can chose from a wide range of quality and colours. The protections are ideal for bathrooms, kitchens and living rooms. In a commercial property the casings are commonly used in car show rooms, schools, cafeterias and retail outlets. The installation process is very easy and it is a wonderful alternative to tilin...
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Inventors - Inventors
...re. Without inventors we couldn`t have heating and lighting and the kids couldn`t be taken to school in the family 4X4. We have to admit that without inventors in our lives, the world would be a very primitive place. More and more gadgets enter our lives every year and these have to be thought of somewhere. Teams of inventors...
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Case Sealer - Case Sealer
...go you were worried that your packing cases wouldn`t reach customers in one piece. They contain expensive goods and you were worried that they might come undone whilst they were in transit. As a manufacturer that produces a vast amount of products you couldn`t expect your team members to seal each and every carton by hand. It`d take staff ages and a backlog of boxes would be littered throughout your warehouse, as staff struggled to keep up with your output levels. This why you bought a case sealer a year or so ago and this mighty machine can cope with boxes of varying sizes. It has fully-automatic adjustable capabilities to deal with a variety of box heights and widths. The case sealer works on the top and the bottom of the box sealing perfectly with adhesive tape. This process is carried out in a smooth and accurate manner to ensure uniformity with every action. Bui...
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Brand Identity - Brand Identity
... your current brand image might be perceived as being rather weak then perhaps you need to reinvent it and make sure that it is communicating at the right level. Sometimes this is easier said than done, as it can be difficult for you to step back and examine something that you have become accustomed to over the years. Due to this outside help could be highly fruitful and experts could be brought in who specialise in the design of brand identity. In the first instance it will be crucial to find out where the core problem exists. That is to say, the problem within the exiting brand needs to be examined so that suitable solutions can be developed. Previous marketing campaigns might have failed and you need to figure out why. The most obvious conclusion will be the choice of marketing moguls...
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Racing Yacht Charter - Racing Yacht Charter
...nd different for a friend or an event? If you are organizing a corporate function or want to treat some thing for a special birthday, and are looking at doing some thing that will help make a statement then why not consider racing yacht charter? There is one sailing company who specializes in racing yacht charter so they can give you exactly what you need. They have a massive array of boats in different sizes to help you get exactly the vessel to suit your needs and capabilities. If you are not used to boats or sailing then In order to make things easier for you, your racing yacht charter provider will help you to target exactly the right type of sailing event or day afloat, to suit your objectives. So why not give your self and your friends a day to remember. ...
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3d Scanning - 3d Scanning
... scanning can be completed with remarkable results. A variety of objects can be scanned using comprehensive equipment and the images captured can sent to computerised systems where they can be used on modern CAD software. When updates are required on particular components the 3d scanning can be a blessing in disguise. A host of 3d surfaces can be digitized with hand-held scanning equipment and this procedure can even be carried out on site. Laser scanners can be brought in to be utilised in production areas and the images captured can be used for all types of purposes. The data recovered might be used for tool making or put to good use as 3d digitizing for a host of design models. It can be used to digitize a host of sensitive objects such as art collections or restoration pieces. Modern advances in 3d scanning make it possible to capt...
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